The founder felt she needed a brand where she could get all her favorite new athlesiure pieces. A shop that was not filled with fast fashion pieces but instead focused on slow sustainable fashion. In addition to this, she also has a desire to design and give the timeless clothing an edge, whether it be in regard to design, shape or fabric composition.
“I dont want to spend my money on fashion pieces that
outdates in 6months. I want cool timeless quality clothes that last”.
“I want to be comfortable, practicable and capable of
living my active life without feeling restricted by my clothes
but at the same time I don’t want to look sloppy"
”I want comfortable clothes to put
on after a race that still looks cool”